A New Park
The Moms
The Groms
The Learn to Surfers
And the Hardcores
This
Or This
Or These Guys…
A park driven by its
Values
Integrity Above All
We take the long view, we do it right the first time, and we never compromise our integrity.
Deliver Intentional Value
We are thoughtful about the experiences we deliver, with a focus on delivering real value to our guests, employees, and community.
Enable Progression
Humans are most fulfilled when they see themselves get better. Peak will be a catalyst for that progression in every aspect of the park.
Strive to Sustain
We will always work hard to add more than we take from the planet.
Be the Vibe
Our team will embody the personality of the park and help our guests vibe on the friendliness, fun, and stoke of a Peak experience.
A team with the
Right Focus
Authenticity of Experience
Peak will feel like a surf destination, not an attraction. We will source locally, and embrace the authentic Florida surf culture.
Female Focus
While surfing has largely ignored the female audience, Peak will not. We will proactively plan our park experiences with our female guests in mind.
Serve the Underserved
We will have holistic programs (surf, play, internships, conservation education) for our community members that need them most.
Comprehensive Safety
The safety of our guests, both in and out of the water, will be paramount in all or our planning and decision making efforts.
A model of
Sustainability
Sustainability Architect
Peak will integrate a sustainability from the beginning, not retrofit after the fact.
Stoke Certified
We will hold ourselves accountable and use and independent accreditation company.
Sourced Locally
Or labor, goods, restaurants, partners will all be home grown and add to the local fabric of the park.
Conservation Education
We will use our platform to teach people about our waterways and ecosystem in a fun and engaging way.
Build for Net Zero
We will be creative and diligent in our effort to use sustainable resources and give as much as we take.
The Big
Questions
WHERE IS IT HAPPENING?
We are evaluating numerous sites right now across Pinellas and Hillsborough County. We are having some very good conversations and hope to have a property secured in the coming months.
WHEN WILL IT BE READY?
Depending on land and permitting approvals, it will likely take 2-3 years to get the park built and open.
HOW MUCH WILL IT COST?
We aren’t ready to quote exact prices yet, but we want the park accessible to all, so we intend to make park admission a very nominal price. Waves will be priced hourly and we intend to be more competitive than existing surf park pricing. Memberships will also be an option.
Join our mailing list to get exclusive updates and first shot at our membership opportunities.
Need to contact us? Reach out to Tony Miller at [email protected]
