As the founder of Peak, Tony’s vision of a ‘perfect day’ is completely aligned to his personal mission statement of Live Big, Laugh A Lot, and Elevate Others. So his top priority is to create experiences that spur joy, laughter, a sense of progression, and big moments that last a lifetime. Done right, guests will stay longer and come back often, fueling incredible top and bottom line results. All driven by an intentional focus on purpose and the guest experience.